The Process
When the wool fiber is sheared from the animal, the natural protection is no longer produced, subjecting it to faster deterioration (wear) and permanent staining.
MicroSeal was specifically and expressly designed in England many years ago to permanently replenish the natural protective agent that a sheep produces for its own coat. In addition to wear and stain protection, MicroSeal provides substantial sun fade resistance for the wool. Just as exciting, silk blend rugs can now be protected from sun degradation.
Every day soil is naturally absorbed into the center of the wool fiber, hiding the dirt from the naked eye. Often consumers don't realize their rug is dirty because they can't see it. Unlike a typical fabric protector that only "coats" the fiber and then breaks up easily, MicroSeal penetrates the wool fiber to its inner cortex and protects it from the inside out. Not only from permanent stains and wear, but also from sun fade damage (nearly 100% on most fabrics according to 25 years of field and laboratory testing).
